In 2014 Siebe moved to Shanghai to open the Asia Branch for independent marketing agency The George. Prior to coming to China, Siebe founded an IT-company in the Netherlands and managed the commercial expansion of Google across Sub-Saharan Africa. As Sub-Saharan Africa Lead he developed new operations in countries like Kenya and Nigeria.
Success Abroad: How to Adapt and be Locally Relevant
In an increasingly global economy it has never been easier and more tempting to start a business in a foreign market. Personal experiences on the challenges of building businesses in Asia, Europe and Africa.
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