Jin Wang is the co-founder and Managing Director of The French Cellar China, the most important branch of The French Cellar Asia group, who provides monthly wine subscription service for the Chinese wine buyers.
Jin starts his career with wine in Barossa Vally, South Australia. Been studying and working for years at the front-line of some of the most famous vineyards and wineries (Kaesler Wines, Golding Wines, Chateau Tanunda, etc.), Jin has gained great understanding of the foundation of this industry. After moved to Singapore, Jin was one of the sommelier team of Singapore Straits Wine Company, the biggest wine wholesaling and retailing chain in South Asia. Today, Jin is managing the one of the biggest market for The French Cellar Asia group and introducing the subscription business to the Chinese wine lovers.
How Do We Achieve Our First Valued Customer and Keep it Ongoing?
It has never been easy to convince someone to buy your wine in Asia countries, and it is especially hard in China when your wines are infamous, but require people to commit for a long term spending. We would like to share how our monthly wine subscription business stepped into Chinese market and achieved our first deal.
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