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Alessandro Duina

P logo_副本Alessandro is the CEO & Co-Founder of, a platform offering Westerners online courses and insights on China — in business, entrepreneurship, tech, and culture.

He has been in China for 12+ years as business consultant helping hundreds of international companies enter & grow in the Chinese market and serial entrepreneur. Earlier in his career, he was a management consultant at the Boston Consulting Group (BCG), a Project Leader at Barilla, and played various roles in startups in the U.S. and Europe.

Alessandro has an MBA from the Kellogg Business School, Northwestern University (US) and a management engineering degree from the Politecnico di Milano (Italy).

From Corporate to Virtual Entrepreneur – Get Ready for The Journey
Some people were born natural entrepreneurs; some ride the corporate ladder straight to retirement. Yet in today’s world, more and more people take the leap from corporate life to entrepreneurship. It’s a gradual transition filled with excitement, expectations, uncertainty, and sometimes a bit of fear. For many, it turns their pre-conceived ways of doing things upside down. Learn how to manage your own transition, know what to look out for, and how to maximize your return on investment if you make the jump.

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